If your company hasn’t been reaching your growth goals, you’ve been considering refreshing your brand, or just don’t know where to start with your marketing plans, you may have already thought about hiring an agency.

Content Strategy isn’t just about being able to write a killer blog post (though that’s definitely part of the job). You also have to understand how that killer blog post can go viral on social media, have a through-the-roof clickthrough rate on search engines, and ultimately push a client towards their goals.

Obviously, an Account Manager manages accounts, but what does that actually mean? The Account Manager is the main point of communication and acts as a translator between the client and the agency.

Measuring the success of an agency, its clients, and providing guidance to achieve everyone’s mission and objectives is the part of the story that makes it to the job description. A managing director’s true role is to set a vision and create opportunities for the entire agency to achieve its goals.