What is a Graphic Designer?

“Design is thinking made visual.” –Saul Bass

Take it from one of the most renowned designers of all time, being a graphic designer is about creating compelling visual representations of bold ideas. Designers work closely with copywriters and content strategists to bring their words to life. They add necessary hierarchy—through alignment, color, and size—and visual elements to a message to create the greatest possible impact. It’s way more than art for art’s sake. Creativity is applied with precision to help clients achieve their goals.

Whether it's a simple business card, complex website, or a new logo, a graphic designer understands how to create and apply unique design elements to make brands stand out. A graphic designer is not afraid to try new things, always keeping up with latest visual trends and learning how to apply new tactics and techniques to keep their clients on the cutting edge.

A great graphic designer knows the rules of “good design” and—more importantly—when to break them. In a world saturated with messages vying for attention, they know how to make their design break through. They work with a creative director to discover new ideas and present them in a way that pushes a client forward. Creative innovation is at the heart of each new project.

If you're drawn to learn more about the design process, check out some of our other design related tips!