5 Reasons to Hire a Marketing Agency
If your company hasn’t been reaching your growth goals, you’ve been considering refreshing your brand, or just don’t know where to start with your marketing plans, you may have already thought about hiring an agency. But giving up control takes trust, and the thought of outsourcing work may seem like a costly option. If the idea of spending your marketing budget on hiring an agency strikes fear into your heart, you may not be considering the full benefits partnering with an agency provides.
An agency works toward impacting the future of the entire business. A lack of time and resources, stagnant growth, or no direction—working with an agency soothes these pain points and more. Here are 5 reasons you should hire a marketing agency if you’re still unsure.
It’s Cost Effective
When hiring an agency, you gain an entire team without having to staff in-house. It takes money and time to hire a single employee. In exchange for the price of one employee, you receive a whole, highly knowledgeable team with no training necessary.
Agencies know every dollar matters for your business. That's why they offer flexible cost options that are tailored to your company’s specific needs. If your business is in need of a long-term strategy and implementation, consider a retainer contract for ongoing work. Thinking of launching a new campaign? A project contract will allow you to hire an agency for services under a specific scope. An hourly contract can be a great start for businesses that need small tasks done due to lack of time or resources.
You may be apprehensive to hire an agency due to financial reasons, but remember, it’s an investment in your company’s future. They focus on delivering a strategy that generates measurable results. Hiring a marketing agency can help increase your return on investment. Through their increased knowledge and resources, they can deliver optimal results. This ROI will give you the flexibility to make the agency an integral part of your team for the future.
Focus on your core business while the agency handles your marketing tasks. You'll save time and reduce the burden on internal resources.
Access to Resources
If you’re considering hiring an agency, you may be the only employee in charge of marketing. One person can’t get to everything your business needs and working with a marketing agency is way more affordable than a clone. An agency also may be able to expand the resources at your disposal and help you learn and grow. Think of them as your partner. Immersing themselves in your business, they'll learn what you do, where you're headed, and how they can help. In return, you learn about their values and approach. The agency becomes an integrated member of your team.
To stay ahead of the competition, agencies are on top of the latest trends. They'll supply you with strategic marketing tools such as project management resources and analytics platforms. Using these technologies, they can execute your campaigns with efficiency. Their knowledge and resources provide cost-effective solutions that maximize your marketing budget.
Their connections to resources in the industry can be a vital asset in making your marketing dreams come true. Agencies have established relationships with other businesses, vendors, and media outlets. With these connections, your business will gain exposure and reach new audiences you may not have found otherwise.
They are Experts in the Industry
An agency equips you with a whole team of experts who offer a variety of talents. They come from diverse backgrounds and hold a multitude of experiences in different areas of marketing such as creative design, content creation, and digital advertising. Their experience allows them to bring together insights from other industries to determine what help you need to thrive. Altogether, their robust skill set can accommodate any needs you may have.
Full-service agencies, such as Intersection, offer specializations in many areas. The team of experts can tackle any project and provide valuable insights because they’ve seen it all. To achieve your business goals, it takes more than one marketing tactic. Agencies live and breathe marketing. You can trust them to create innovative solutions to achieve all your goals.
You Gain a Fresh Perspective
To truly see where your company can improve, you may just need a fresh set of eyes. Agencies provide an unbiased and objective perspective to help your business evolve. Because they work with many brands on an array of projects, they’ve seen what works—and what really doesn’t. They take the time to examine your current strategy and provide your team with feedback. Their consulting and cross-industry experience enables them to review your business from a customer’s point of view and identify where your strengths and weaknesses lie. With the outside perspective, you’re likely to eliminate bias and discover a whole new world of opportunity.
All companies, no matter the size, rely on businesses, agencies, and outside teams. They bring a fresh perspective to help differentiate your business from the competition. Thinking outside the box and finding solutions isn’t always easy, and decision makers tend to miss the big picture. Having an agency as your partner provides you with the research, strategy, and solutions necessary to stand out from the noise.
Focus & Efficiency
You may be juggling a lot of responsibilities, and marketing takes time and energy. If you’re running a business as the sole marketing manager, you’re likely experiencing the challenge of wearing multiple hats at once.
An agency allows you to focus on the immediate needs of your business. The team of experts will concentrate on optimizing your marketing strategies. As your partner, they'll guide you to solutions for your pain points.
Agencies help companies establish clear marketing goals and develop strategies to achieve them. By prioritizing and streamlining your marketing efforts, your campaigns will be more effective. Derived from established processes and systems, agencies bring an efficient approach. Delegating marketing tasks to them will free up time to focus on your core business.
Hiring an agency provides an opportunity for your business to grow with the strategic assistance of experts in the industry. They are more than a team, they’re your partner, looking to take your ideas to the next level.
Are you looking for help with your marketing? Connect with us to discuss your unique marketing challenges.
