INSIGHTS
Signs you need a rebrand
These days, it seems like everyone and their mother is talking about rebrands. Dunkin’ recently dropped “Donuts” from its name, Burger King has gone back to its vintage feel, and even a walk down the shampoo aisle illuminates an ongoing trend of consumer packaging design going minimalistic.
What is a Managing Director?
Measuring the success of an agency, its clients, and providing guidance to achieve everyone’s mission and objectives is the part of the story that makes it to the job description. A managing director’s true role is to set a vision and create opportunities for the entire agency to achieve its goals.
What is bleed?
“I VANT TO TRIM YOUR BLEEEEDS!”
While they might sound like the insatiable desire of a Count Dracula-type, “bleeds” are about as gory as Count von Count from Sesame Street.
What is a vector image?
Imagine taking a postage stamp and stretching it until it was big enough to print on a billboard? It’s going to look awfully pixelated and blurry, maybe even morphing into an unrecognizable blob. Same with that low-resolution JPG of your logo you sent us.
Hermes Creative Awards crowns Intersection with multiple Platinum, Gold wins
MUNCIE, INDIANA — Intersection, a full-service marketing and branding agency in downtown Muncie, earned 14 accolades from the Hermes Creative Awards this year, including five Platinum and four Gold awards. The 2022 wins mark the agency’s second consecutive year of Platinum and Gold honors from the international competition.
Intersection, Whitinger Strategic Services merge, join Accutech family of brands
MUNCIE, INDIANA — Two of East Central Indiana’s premier marketing and branding agencies, Intersection and Whitinger Strategic Services, have merged, combining the talents of both teams and growing their services and portfolio.
Community invited to celebrate local business’s 10-year anniversary during August First Thursday
MUNCIE, INDIANA — In 2011, The Oprah Winfrey Show aired its final episode, Adele became a household name after the release of her first single “Rolling in the Deep,” and Intersection opened its doors. Now, the downtown Muncie-based marketing and branding agency is celebrating 10 years of bold ideas.
Intersection hires 2 employees in midst of COVID-19
MUNCIE, INDIANA — Despite the challenges that COVID-19 has brought to many businesses, one local company has continued to grow. Intersection, the most awarded full-service marketing and branding agency in East Central Indiana, recently hired two employees. Abby Hines joined the team as an account manager, and Bruno Reinert joined as a digital marketing specialist.
Muncie Journal: Local Marketing Professionals Have ‘Roaring Good Time’ at 2020 American Advertising Awards
Muncie, IN — The American Advertising Federation of East Central Indiana (AAF ECI) had a “roaring good time” at the 20s-themed American Advertising Awards on Feb. 29. Also known as the ADDYs, the awards show recognizes the best advertising and creative works from the past year, including that of professionals and of students.
Inside Indiana Business: Indiana INTERNnet Unveils IMPACT Award Winners
CARMEL - Indiana INTERNnet has unveiled the winners of the annual IMPACT Awards. The awards celebrate interns and companies throughout the state. The 14 winners were selected from more than 150 nominees.