So, how do you find a good branding partner?

We’ll say it again: your brand is arguably the most important investment  in your organization that you could make. That’s why it’s crucial you find an agency that not only fits within your budget, but also aligns with your values and has ample branding expertise.

Ah… the age-old question: How much does it cost to rebrand?

The frustrating answer is that it depends.

According to Forbes, branding quotes can range “anywhere from $1,000 to $50,000 and up, and sometimes this includes only the design. … A small agency that does both (visual and verbal branding) can cost anywhere from $15,000 to $50,000 and up.”

One does not simply draw a new logo and launch a new brand. A rebrand doesn’t just happen. You followed the signs to get to this point, and you must treat the next chapter of your brand’s story with care.

These days, it seems like everyone and their mother is talking about rebrands. Dunkin’ recently dropped “Donuts” from its name, Burger King has gone back to its vintage feel, and even a walk down the shampoo aisle illuminates an ongoing trend of consumer packaging design going minimalistic.