They might sound like the jumbled ramblings of a toddler learning their ABCs, but CMYK and RGB are actually shorthand for two important color models used in graphic design.

“I VANT TO TRIM YOUR BLEEEEDS!”

While they might sound like the insatiable desire of a Count Dracula-type, “bleeds” are about as gory as Count von Count from Sesame Street.

Imagine taking a postage stamp and stretching it until it was big enough to print on a billboard? It’s going to look awfully pixelated and blurry, maybe even morphing into an unrecognizable blob. Same with that low-resolution JPG of your logo you sent us.