INSIGHTS
Intersessions: Telling Your Brand’s Story through the Eyes of Your Customer
Many companies make the mistake of talking about themselves too much. That turns off customers, who mainly want to know what’s in it for them. In this presentation, we’ll walk through the 7 principles of storytelling to identify your brand’s story through the lens of what matters most to your customers.
Intersessions: Tips, tricks and best practices for producing great photography for your business
Small businesses need a strong online presence, but hiring professional photographers can be costly. Learn some tips and tricks to create great photography for your website and social media channels.
Intersessions: What's Hot and What's Not in Digital Marketing
In this session we will look at some of the key trends for this year, what to expect, and how you need to adjust your marketing to stay one step ahead in 2024.
Trick or Trap: A guide on how to identify scammers on social media
Picture this: You receive an official-looking direct message on Facebook. It claims you've breached terms on the platform and demands immediate action to avoid your account being deleted in 24 hours. The message might even appear to come from the Meta’s security team or the account you allegedly infringed upon.
New Interactive Marketing Sessions Coming to Muncie, IN
Marketing professionals, business owners, and students are invited to Intersessions, a series of interactive marketing sessions powered by Intersection. The inaugural session is set to make its debut on Tuesday, September 26. These free monthly sessions, hosted at the Innovation Connector, aim to provide attendees with industry insights, actionable strategies, and opportunities to build valuable connections.
Intersessions: How to Use Networking in Your Marketing Strategy
Industry speakers. Actionable insights. New connections.
It’s a fact. Marketing is constantly evolving. Join us each month as speakers dive into interesting and relevant marketing topics, tailored for local professionals, entrepreneurs, and business owners who want to advance their marketing skill set. These FREE sessions aren’t just about learning; it’s an opportunity to connect, forge new relationships, have some good food, and walk away with valuable insights and a new community.
Hermes Creative Awards crowns Muncie marketing firm, Intersection, with several Platinum, Gold wins
Intersection, a full-service marketing and branding agency in downtown Muncie, earned six awards from the Hermes Creative Award, with three honorable mentions. The 2023 wins mark the agency’s third consecutive year of Platinum and Gold honors from the international competition.
How to find the right agency for your rebrand
So, how do you find a good branding partner?
We’ll say it again: your brand is arguably the most important investment in your organization that you could make. That’s why it’s crucial you find an agency that not only fits within your budget, but also aligns with your values and has ample branding expertise.
Google Analytics is Changing: Are you prepared?
Big changes are coming to Google Analytics and it’s important that you’re prepared. On July 1, 2023, Google’s Universal Analytics (UA) will be phased out and replaced by Google Analytics 4 (GA4). The new version will affect your current data tracking across your website and multiple platforms. If you haven't yet installed the new tracking code, your data tracking will come to a halt in July.
Budgeting for a rebrand
Ah… the age-old question: How much does it cost to rebrand?
The frustrating answer is that it depends.
According to Forbes, branding quotes can range “anywhere from $1,000 to $50,000 and up, and sometimes this includes only the design. … A small agency that does both (visual and verbal branding) can cost anywhere from $15,000 to $50,000 and up.”