Intersessions: Crafting Stories That Connect
Industry speakers. Actionable insights. New connections.
It’s a fact. Marketing is constantly evolving. Join us each month as speakers dive into interesting and relevant marketing topics, tailored for local professionals, entrepreneurs, and business owners who want to advance their marketing skill set. These FREE sessions aren’t just about learning; it’s an opportunity to connect, forge new relationships, have some good food, and walk away with valuable insights and a new community.
JANUARY SESSION
Crafting Stories That Connect
A Workshop for Impactful 2025 Marketing
WITH KATELYN CALHOUN
SPONSORED BY INNOVATION CONNECTOR
TUESDAY, JANUARY 28, 2025 • 8–10 AM
AT THE INNOVATION CONNECTOR • 1208 W WHITE RIVER BLVD, MUNCIE
ABOUT THE SESSION
Join Katelyn Calhoun, a seasoned storytelling strategist and documentary filmmaker, for an engaging workshop designed to help you harness the power of storytelling in your marketing strategy. Whether you're a solopreneur, part of a non-profit team, or managing a major brand, this session will provide the tools you need to stand out in a competitive digital landscape.
In this workshop, we’ll:
Learn the Collect, Compile, Connect framework to streamline your storytelling process and maximize your content impact.
Double click into Collect to uncover the strategies for capturing the visual materials that set the foundation for impactful storytelling.
Map your marketing calendar to identify where and when to gather materials that bring your brand story to life.
Expect simple, actionable advice, Q&A, and practical takeaways like an inventory checklist and a personal action item to make 2025 your most impactful content year yet.
ABOUT KATELYN
With over a decade of experience in visual storytelling, Katelyn Calhoun is the founder of Calhoun Creative Consulting, a strategic storytelling firm, where she helps brands craft authentic narratives that build trust and connection. Blending her background as an Emmy-nominated documentary filmmaker with years of experience working alongside top organizations, Katelyn brings a thoughtful approach to storytelling. Her award-winning film Hellbender in the Blue (2021) has been celebrated at international festivals, reflecting her ability to translate complex ideas into stories that inspire action. Katelyn’s work is rooted in helping businesses share their values with clarity and creativity, empowering them to connect meaningfully with their audiences.
MEETING AGENDA
8:00-8:30 – Networking + Breakfast
8:30-8:45 – Attendee Introductions
8:45-8:50 – Sponsor Spotlight
8:50-9:30 – Introduction to Speaker and Presentation
9:30-9:35 – Break/Refill on Breakfast
9:35-9:50 – Q & A
9:50-10:00 – Final Comments, Announcements and Adjourn