Intersessions: Content Distribution | Tips to Work Smarter, Not Harder
Industry speakers. Actionable insights. New connections.
It’s a fact. Marketing is constantly evolving. Join us each month as speakers dive into interesting and relevant marketing topics, tailored for local professionals, entrepreneurs, and business owners who want to advance their marketing skill set. These FREE sessions aren’t just about learning; it’s an opportunity to connect, forge new relationships, have some good food, and walk away with valuable insights and a new community.
NOVEMBER SESSION
Content Distribution Tips to Work Smarter, Not Harder
WITH MELANIE DYANN HOWE
SPONSORED BY INNOVATION CONNECTOR
TUESDAY, NOVEMBER 19, 2024 • 8–10 AM
DURING INNOVATION CONNECTOR’S BUSINESS SHOWCASE WEEK
AT THE INNOVATION CONNECTOR • 1208 W WHITE RIVER BLVD, MUNCIE
ABOUT THE SESSION
Join Melanie Howe, a marketing strategist and content creation expert, for our next session all about getting your content to work harder and smarter FOR you (even while you sleep)!
In this session, we’ll explore the critical role your online content plays in guiding customers through their journey, building trust along the way. Learn the latest content options for 2025 and get practical tips on repurposing your anchor content into engaging microcontent for social media and other platforms.
Whether you're a DIY entrepreneur or managing content for a major brand, Mel's no-nonsense, budget-friendly approach will help you distribute like a pro. Q&A included.
ABOUT MELANIE
Mel is a marketing strategist and self-proclaimed "tech junkie" who specializes in helping people use mixed media to market themselves and their businesses. She geeks out on teaching entrepreneurs how to get "scrappy, but not crappy" when it comes to creating videos and content. Specializing in a "Do-It-Yourself" method of modern marketing, Mel shows you how to look and sound like a pro, without breaking the budget and overwhelm of complex tech and software.
Melanie currently helps run sales and program management for one of the largest domestic manufacturers of retail merchandising fixtures whose clients range from Lowe’s, Ulta Beauty, Sephora, Verizon, and Shaw Flooring…however she still creates her own content online and is a content creator and consultant for StreamYard, a leading live streaming software company.
MEETING AGENDA
8:00-8:30 – Networking + Breakfast
8:30-8:45 – Attendee Introductions
8:45-8:50 – Sponsor Spotlight
8:50-9:30 – Introduction to Speaker and Presentation
9:30-9:35 – Break/Refill on Breakfast
9:35-9:50 – Q & A
9:50-10:00 – Final Comments, Announcements and Adjourn